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Career Search: Screening a Potential Employer

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screening-employerBy Latanya Hughes
Faculty Member, School of Business at American Public University

When job candidates seek a career, many candidates only look at the description of the position and the requirements. They examine whether the job requires travel or if it has remote working options. They investigate every detail of the position, but they fail to screen the employer.

How do you go about screening a potential employer? First, you want to research the employer. Use the company website, industry trade magazines, the company page on LinkedIn, a blog if they have one, and even government resources. What is their employer rating? What are employees or the community saying about the employer? What is the environmental and economic footprint of the employer? What is their mission? What is their vision? The most important question: What are their values?

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How to Sham-Rock Your LinkedIn Profile

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By Madeline Roberts
Online Career Tips Contributor

According to Inc.com, corporate jobs receive an average of 250 applications but only four to six will be called for an interview. You don’t need the luck of the Irish to land one – just a well-crafted social media profile.

Social Media Marketing: It’s About Building Relationships

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By Lee Westell
Principal – New Media Marketing Strategies, LLC.  And APUS Industry Advisory Council Member

Social media means big business. Statista, a leading online statistics portal, projects by the end of 2015, worldwide social commerce revenue will reach $30 billion. In my work with companies, here’s what I’m seeing as the top three problems companies have when using social media.

LinkedIn as a Career Motivator

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By Rowe Leathers
Contributor, Career Services

There is no bigger career motivator than the fear that comes from seeing your friends and colleagues move forward in their career when you are feeling stagnant. A new title in a LinkedIn profile is evidence that colleagues in your circle are progressing forward in their careers, and that realization can leave you questioning your own career journey. Rather than letting fear make you second guess your career decisions, allow the feeling to motivate you to step up to new challenges and branch out into new areas of your profession.

Using Social Media to Build your Brand

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By Shun McGhee
Contributor, Career Services

The other day, I was watching a commercial showcasing the talents of an up-and-coming designer of men’s clothes. I tried looking the designer up on the internet to I could learn more about his apparel, but I was unable to find the company’s website. How could he have been exposed to such a big advertising opportunity when he did not even have a website?

Social Media Best Practices

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Vlog with Madeline Roberts
Online Career Tips Contributor

This video discusses the importance of understanding your company’s target customer profile and where they spend their time online. It examines demographic details of Facebook, LinkedIn, Twitter, and Instagram users and how each platform can be used for your business.

Reaching Your Customers on Social Media

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By Madeline Roberts
Online Career Tips Contributor

Social media marketing is no longer a trend but rather an essential business practice. Whether you’re on Main Street or Wall Street, your company can benefit from having a social presence. Networks like Facebook, LinkedIn, Twitter, and Instagram can help you learn about your audience, increase website traffic, generate leads, provide customer service, and improve brand awareness at little to no cost.

Don't Get Disciplined: 5 Things You Should Not Do at Work

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By Dr. John D. Moore
Online Career Tips, Special Contributor

As a career counselor and college educator, I have worked with scores of people who have found themselves in deep trouble with their employer because they unintentionally did some things that caused them to be disciplined. The “penalties” run the gamut – from having to endure an informal “sit-down” talk with the boss to a formal write up that is placed in the employee’s file. Other behaviors, however, have resulted in more serious actions – meaning termination.

Annual Review Time Tip: Update Your Job Description

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By J. Mason
Online Career Tips Editor

Getting ready for your upcoming annual review? Before you start digging through emails for compliments and all the projects you’ve worked on, hold off and pull up your original job description. With your highlighter at the ready emphasize all the tasks you still manage, and make notes if those specific responsibilities have increased.

What Triggers Improved Job Performance?

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By Dr. Bruce A. Johnson
Online Career Tips, Guest Contributor

When asked about performance on the job people often point to specific circumstances, which may include a perception about their employer, a supervisor or manager, or their daily working conditions. They will go into detail about key factors that encourages or discourages their willingness to be fully engaged in their work. What if you discovered that the only thing that matters is your perspective of work itself and you are responsible for how well you perform?