AMU Emergency Management Health & Fitness Opinion Public Safety Resource

The California Wildfires and the Restorative Power of Social Media

By Allison G. S. Knox
Contributor, EDM Digest

The wildfires in California grew particularly dangerous and life-threatening this week,  prompting extensive emergency management efforts to prevent the blazes from spreading. Mandatory evacuations in Southern California forced families to abandon their homes with only what they could carry. It is a frightening time for them. While extensive emergency efforts are needed to contain and manage the fires, one major component of emergency management appears to be working well: communication among residents.

Social Media Sites Proving Beneficial for Communication of Vital Information

During the September 11, 2001, terrorist attacks, families were unable to quickly find out whether their loved ones in the vicinity of the attacks were safe. But Facebook and other social media have changed communication during and after major disasters. Social media sites have made it easy for individuals to quickly inform their family and friends that they are safe.

Communication Issues Often Complicate Emergency Management Efforts

Communication issues often complicate emergency management efforts in numerous ways. As Air Force Colonel Alan D. Campen (Ret.) noted in Signal magazine, Hurricane Katrina had numerous communication problems later attributed to failed command and control procedures.

“Fixed communications systems failed with no ready means for their restoration. This was not surprising, given that there exists no incentive for the intensely competitive information systems industry to finance ruggedness, redundancy or rapid restoration,” Campen wrote.

Software Advancements Have Aided Community Resiliency

Technological advances in communication have had a largely positive impact on the community, especially when disasters occur. Facebook, for example, not only allows users to tell others of their safety, but also permits users to inform families and friends of resources the sender might need. These abilities contribute to community resiliency.

Community resiliency (CR) has become an important concept in emergency management discipline in recent years. CR underscores the importance of a community having a solid infrastructure in place to recover quickly following a disaster.

Facebook and other social media could become an intriguing addition to support community resiliency because they allow networks of people to easily connect with one another, regardless of geographic distance. Family and friends can use social media to provide resources and emotional support during a time of crisis and need.

Where emergency management and serious disasters are concerned, social media have changed the way we communicate and how society functions. Social media may also prove to be another effective way for communities to build resilience and recover quickly from disasters.

Allison G.S. Knox

Allison G. S. Knox teaches in the fire science and emergency management departments at the University. Focusing on emergency management and emergency medical services policy, she often writes and advocates about these issues. Allison works as an Intermittent Emergency Management Specialist in the Administration for Strategic Preparedness and Response. She also serves as the At-Large Director of the National Association of Emergency Medical Technicians, Chancellor of the Southeast Region on the Board of Trustees with Pi Gamma Mu International Honor Society in Social Sciences, chair of Pi Gamma Mu’s Leadership Development Program and Assistant Editor for the International Journal of Paramedicine. Prior to teaching, Allison worked for a member of Congress in Washington, D.C. and in a Level One trauma center emergency department. She is an emergency medical technician and holds five master’s degrees.

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