Tag

public relations

Browsing

The Art, and Science, of Media Relations

By

Interview_TipsBy Brian Muys
Associate Vice President, Public Relations, American Public University System

Working with the press is as much of an art, as it is a science. For starters, as I’ve noted in prior posts, this means that a good public relations practitioner is ultimately only as successful as the media relationships he or she carefully establishes, cultivates and maintains in support of their organization’s key business and strategic objectives.

A common goal is securing high-value earned media coverage with key press outlets. Such coverage typically features your primary spokespersons or subject matter experts impactfully discussing your organizational mission, vision, product, service or whatever qualities or messages best embody your so-called “value proposition.” One associated trap that often snares less-experienced practitioners is the misguided belief that “any coverage is good coverage.” In fact, nothing could be further from the truth.

Keep Reading
By

Earning Your Marketing Stripes: It’s All About Relationships

By

By Brian Muys
Associate Vice President, Public Relations, APUS

In too many organizations, marketing and public relations are often considered more tactical functions that simply support larger business initiatives. In some instances, higher-cost promotional channels can all too easily be relegated to a secondary, discretionary role, especially during periods of economic uncertainty.

The Differences Between Working in an Agency and In-House

By

By Adrienne Erin
Online Career Tips, Contributor

The public relations industry is often viewed as a “glamorous” industry, but what people rarely talk about is the fact that it’s one of the most stressful industries in the country to work in. There are all different areas of PR but basically it breaks down into two different sections: agency and in-house.