Interview with Dr. Thomas Schaefer and Dr. Dani Babb
Dr. Schaefer is the Program Director for Marketing and Economics at American Public University.
Dr. Dani Babb is President of The Babb Group, an Educational Consulting Company in California.

If you’re a small business owner or a start-up what are some of the best ways to market your product or business? You need to go in the trenches where your consumers are. To talk more about the marketing tips for new business owners are Dr. Thomas Schaefer and Dr. Dani Babb.

Interview with Dr. Nancy Heath and Dr. Cassandra Shaw
Dr. Heath is the Director for the Human Development and Family Studies Program at APU
Dr. Shaw is the Director of Entrepreneurship Programs at APU

Running a successful daycare takes a lot of the same business principles that an entrepreneurial venture would. Beyond looking at nearby comps and testing the available market you’ll need to identify quality resources, and a niche offering. In this podcast Dr. Heath and Dr. Shaw blend together their knowledge of business start-up costs, what accounts for a quality childcare staff, and considerations for state licensure.

Social media is one of those things that small business owners know they need to do, but they are not quite sure how to find the time to do it. Here are the top ten tips for effective social media management.

Why do company founders seemingly have no interest in joining outside boards while other well-known tech executives who I mentioned in my post like Meg Whitman of HP (HPQ), Henrique De Castro of Yahoo (YHOO), and even Tim Cook of Apple (AAPL) see it as important to do?

With little to no experience and money, an individual can begin a business online and have access to a broad customer base. A new business has several options to enter into the online market.

Those considering becoming an entrepreneur need to make sure that they take the time to plan, and that they are prepared to face the challenges that will be presented. The good news is that there are plenty of resources available to assist.

The ability to analyze your industry and come up with brilliant ideas that push boundaries and invoke new thought is a valuable gift. Are you an entrepreneur at heart? Check out this exciting opportunity to showcase your entreprenurial spirit and submit your idea.

Becoming an independent contractor (IC) is an exciting and viable employment option, even in this post-recession economy.