By Dr. Thomas J. Schaefer
Program Director, Marketing and Economics at American Public University
Today we have a tremendous amount of data available at our fingertips. It can be easy to get overwhelmed. It can also be easy to get lured into a false sense of having all the answers. Not all data is clean and reliable; the old adage of “garbage in, garbage out” comes to mind.
Today’s employees, especially those in a management capacity, need to be comfortable working with large amounts of data. Success starts with an understanding of proper analysis techniques and methods. More does not always translate to better and the concept of sampling is very powerful.