Your first customers are your most important ones. They’re there with you from the beginning. They’re the ones that see you at your worst and watch you grow.
If you were to devise a check-list for aspiring entrepreneurs it might go something like this: a great idea, a team with the technical know-how, a manager who can actually execute a business plan, and finance whiz.
Do you break out into a cold sweat whenever someone advises you to cut costs in your business? After all, you’re already operating on a minuscule budget. What is there left to cut?
This is a story about women who are willing to stop everything because they are driven by a passion to start something completely new, from creating an app of convenience to a technology that solves a life-threatening problem for a family member.
When Stuart Diamond worked as a reporter at The New York Times in the 1980s, he used to approach his boss toward the end of every year and pose a general query about how the boss thought he had been doing. Then after getting a favorable response, he would ask a straightforward question: “Am I worth less to you now than I was worth last year?”
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