James Thompson


As we round out Q4 of 2012, we’re coming out of an election hangover and heading into the Holiday Season with the “fiscal cliff” looming. No, fiscal cliff isn’t a poorly named Hollywood thriller or a country music band. It’s a politically charged moniker referring to tax cuts set to expire at year’s end. Depending on whom you ask, it may or may not spoil the economic recovery. So what does 2013 have in store for newly educated job seekers? I don’t have a crystal ball, but my Magic 8 Ball reads, “Reply hazy, try again.”

Intel is building Fab 42, a world-class microprocessor plant that respresents thousands of new and high-paying, high-tech jobs that will go to graduates who studied science, technology, engineering, or math in college.

Could brand fundamentals help us professionally in how we’re perceived in the workplace? Hypothetically speaking, if your office reputation were a brand, what kind of goods are you selling?