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Is the Work You Do Worthwhile?

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By Dan Schawbel
Special to Online Career Tips

This is the question that John Jantsch answers in his new book, The Commitment Engine. John is a marketing consultant, speaker and best selling author of Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine.

In this interview, John talks about what makes his work worthwhile, how to build long-term loyalty with your customer base, and more.

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